Conventions and Techniques- Seamless JW

To make an edited film or video come across as ‘seamless’ is to edit the video or film using numerous transitions and effects but make the editing appear invisible. If edited to a good standard the viewer knows editing is there but because it is blended into the video professionally. Good editing helps to tell a story or get a story across to the viewer; therefore it plays a big role in film and video. http://www.youtube.com/watch?v=vPQay8v6xrk